Built for studios
Reel projects, vendors, deliverables — one timeline.
Studios juggling 30 client projects, 20 freelancers, and 4 ambient setups need more than a CRM — they need a production OS. Xale models every variant, vendor, and deliverable natively.
Less time on admin work
More projects shipped per quarter
Of revisions tracked in one place
The video production pipeline
Pre-configured stages and fields, ready out of the box.
Inquiry
Brand, brief, budget, intended channel — captured into structured fields.
Quote
Variant pricing, model options, ambient setups, day rates — all auto-calculated.
Pre-production
Vendor assignments, shoot dates, locations, model bookings on the lead record.
Production
Day-by-day shoot tracking, on-set notes, asset capture log.
Post & Delivery
Editor handoff, revision rounds, final delivery, sign-off.
Invoiced & Paid
Razorpay invoice, GST, payment tracking — all integrated.
Built for Video Production
Industry-specific features you would otherwise build yourself.
Service variants & pricing
Reel, ad film, music video, brand film — each with sub-variants and dynamic pricing. No more re-typing quotes.
Vendor management
DOPs, editors, models, locations — each as a typed entity with rates, availability, and project history.
Day-rate calculator
Quote any shoot in 60 seconds: pick crew, ambient, model tier — Xale computes the total.
Revision rounds tracked
Each round of edits is a structured entity, not a Slack thread — clients see status without asking.
Integrations that matter for video production
"WhatsApp broadcasts that actually got delivered, templates approved without 3 weeks of back-and-forth. That alone paid for itself."
Ready to run your video production on Xale?
Free to start. 10-minute setup. No credit card.